Ariel Burschtin is the co-founder and CEO of PedidosYa.com. Ariel together with Alvaro and Ruben (the 3 co-founders) are responsible for the consolidation of PedidosYa at the Latin America market and the company became part of Delivery Hero’s family from 2014. Prior to this Ariel was co-founder of Evolutiva Software Factory focused on e-commerce applications working with important local retailers providing a complete solution for theirs online sales.