26 June 2014 - Berlin
Delivery Hero conquers Latin America
Acquiring controlling stake in market leader PedidosYa
Berlin/Germany – 26.06.2014. Delivery Hero today announces the acquisition of PedidosYa, the
market leader for online food ordering in Latin America. With this acquisition, Delivery Hero is
maintaining and expanding its strong position as a global market leader and is now represented in 20 countries across four continents.
PedidosYa was created in 2009 by a three-member founding team led by current CEO Ariel Burschtin
in Uruguay. After the concept was successfully established in the domestic market, the company
expanded into Latin America. PedidosYa is currently operating in nine countries: Argentina; Brazil;
Chile; Colombia; Mexico; Peru; Puerto Rico; Venezuela and Uruguay. The network includes 12,000
partner restaurants that covers more than 300 cities and the company is about to launch in 3 new
PedidosYa and Delivery Hero were already in confidential partnership since late last autumn.
PedidosYa has since then more than doubled its orders and the cooperation between the companies
has proven to be very successful. Now Delivery Hero and the founders of PedidosYa are the only
shareholders after Delivery Hero bought up the shares of the existing investors, Atomico and Kaszek.
Delivery Hero sees a very attractive growth opportunity in the Latin American markets. The success
of the PedidosYa App with more than two million downloads shows the enormous potential for new
technologies in this region.
Niklas Östberg, CEO of Delivery Hero: “The PedidosYa team has built one of the best consumer
experiences in the industry. We are very happy they decided to partner up with Delivery Hero.”
Ariel Burschtin, CEO of PedidosYa: “Latin American companies mostly limit themselves to their
national markets. We belong to a new generation of entrepreneurs who focus on international
expansion. In this sense we fit perfectly to Delivery Hero and are pleased to be part of the global
About Delivery Hero
Delivery Hero is a global leader in online food ordering with more than 60,000 partner restaurants
worldwide. The company is currently in Germany, UK, Sweden, Finland, Poland, Austria, Denmark,
Australia, Switzerland, South Korea, China, and India in the market. Delivery Hero has over 800
employees; including around 400 at its Berlin headquarter.
PedidosYa is the market leader for online food ordering in Latin America with 12,000 restaurant
partners across the region.
Bodo v. Braunmühl
Bodo joined Delivery Hero in 2013. He started as Head of PR, today he is responsible for the company’s corporate communications. Before joining Delivery Hero he worked in the comms area for 20 years, holding various positions in journalism, marketing and PR at companys such as Burda, Springer or Betfair.
Bodo is a graduate of Deutsche Journalistenschule in Munich, and Deutsche Film- und Fernsehakademie Berlin. In addition he holds a Diplom (equiv. to MSc) in Regionalwissenschaften from University of Cologne.