Delivery Hero starts its mission for global market leadership with a rebrand, new logo, TV campaign
Global food ordering network Delivery Hero has unveiled its first major rebrand since the company launched in 2010. Changes include a new logo, site design and complete platform overhaul in Delivery Hero’s core markets, Germany and UK. Berlin-based Delivery Hero is now the largest food ordering network in the world, with more than 50,000 partner restaurants. This is a further step in the company’s mission for global market leadership.
Visualised in the new ‘shooting star’ logo, Delivery Hero clearly communicates its promise to give customers access to great food, hot and on time. Niklas Östberg, Delivery Hero CEO, adds, “The rebrand is reinforcing our core value – bringing customers the food they want, quickly and easily. This value will be communicated throughout the new campaign.”
The company’s online and app platforms have been rebuilt so customers and restaurant partners will benefit from improved technology and user experience. Strong emphasis has been put on ease, choice and quality. In Germany and UK the revelation of the refreshed brand image is accompanied by extensive TV campaigns based around the ‘Your hunger. Our mission.’ positioning.