Around the world in 365 days: Delivery Hero’s brands share their top story of 2022
Berlin, 12 January 2022 – Delivery Hero, the world’s leading local delivery service, is home to a global family of brands in over 70 countries around the world. Taking a look back at the year of 2022, here are some of the top stories from some of our local entities around the world, from 10th anniversary celebrations in Asia to the kick off of an exciting partnership in the Middle East.
Celebrating 10 years of foodpanda in Asia
foodpanda celebrated their 10 year anniversary of operations in Asia with the opening of a new headquarters in Singapore. The space can house 1,200 regional and local employees, and includes the foodpanda’s tech hub. Since its inception in 2012, foodpanda has grown to become the largest food and grocery delivery platform in Asia (outside of China), operating in more than 400 cities across 11 markets.
Glovo Local helps partners thrive in a digital world
Glovo, Delivery Hero’s newest brand, announced the launch of Glovo Local in December, a toolkit for small and medium restaurants, and retail stores to help them digitize their business while growing their online channels. The program launched across all 25 of the company’s markets, and coincides with research looking into SME businesses that Glovo commissioned across 9 countries, which revealed that more than half of small and medium-sized businesses feel unprepared for the future. The new toolkit offered by Glovo Local is targeted at digitization, in an effort to help bring offline stores online and help local businesses grow and thrive in 2023 and beyond.
Introducing Pau-Pau – foodpanda’s new brand ambassador
foodpanda launched its new brand ambassador Pau-Pau, as the new face of its brand across Asia. Pau-Pau has been launched across all touchpoints with customers, from the app to digital and social media, and was designed to embody the fun, warm and vibrant personality that underpins foodpanda’s brand identity. The lovable pink panda has its own language, story and values, that include caring for the environment and believing in living on one’s own terms. Pau-Pau is now a recognisable icon in all 11 markets across the region.
Yemeksepeti unveils top food trends
Drawing on a year of serving 30 million customers, Yemeksepeti has released statistics on Turkey’s favorite eating habits of 2022, notably building a soup map of the country. The company revealed that lentil soup came out a clear winner, while Ayran aşı soup rose six places in one year. During the World Cup, order statistics indicated that most customers crowd-watched at home, with Italian cuisine dominating the tables of football viewers. On Yemeksepeti Mahalle, a platform that helps to connect 12,000 local shops with online customers, water sales quadrupled over the course of three months. To round out the year, Yemeksepeti announced that its secure purchasing experience was registered with the Trust Stamp, authorized by the MInistry of Commerce.
Over in Korea, Woowa Brothers won an Effie award for its “Baemin Green” campaign, focused on the reduction of single-use, disposable products in food delivery. The customer awareness campaign utilized online and offline channels to promote its in-app feature, which allows customers to choose not to receive plastic cutlery with their order. The company was also awarded an “Effie Brand of the Year” award, given to three companies based on the sum of winning works across all categories.
talabat kicks off partnership with Ronaldo
In 2022, talabat revealed its biggest partnership to date by announcing Cristiano Ronaldo, five-time Ballon D’or winner and one of the most recognizable sporting icons on the planet, as its official Brand Ambassador during the biggest year of football in the MENA region’s history. Having Ronaldo, the highest all-time international goal scorer who played (and scored) for the fifth time in the world’s largest football competition, marked an exciting start of 2022 for the tech leader.
mjam launches safety initiative in Vienna
Working with the Vienna police force, mjam launched a safety initiative to aim for greater integration of riders with road traffic, with the goal of keeping the number and severity of potential accidents to a minimum. This includes training for mjam riders, close exchange between mjam and Viennese police about danger spots in traffic, and advice on equipment and bike practices. The co-operation was the first of its kind for any delivery service in Austria, and was recognised as “good practice” by the European Commission.
PedidosYa underlines its sustainability commitment
Throughout 2022, PedidosYa built upon its existing commitment to sustainability with a number of innovative technologies and sustainable practices. In Latin America, the company has distributed more than 1 million containers and packages made of biodegradable and compostable material. To boost conscious consumption among customers, PeYa has also launched a section of the app that contains healthy, socially responsible and sustainable products in Argentina, Uruguay and Chile.
Find out more about Delivery Hero’s top announcements in 2022 over on the newsroom.