Bum Seok Austin Kim appointed CEO of Woowa, Delivery Hero’s business in Korea

• Kim brings leadership experience from global delivery platform companies

Berlin, 2 January 2025 – Delivery Hero SE (“Delivery Hero”, “the Company” or “the Group”), the world’s leading local delivery platform, today announces the appointment of Bum Seok Austin Kim as CEO of Woowa Brothers, its Korean business which operates online delivery platform Baedal Minjok (Baemin), effective immediately.

Appointed by Woowa’s Board of Directors, Bum Seok Austin Kim is taking over from Pieter-Jan Vandepitte, Delivery Hero’s Chief operating Officer (COO) and interim CEO at Woowa Brothers since July 2024.

Commenting on Austin’s appointment, Pieter-Jan Vandepitte, Delivery Hero’s COO, said: “With Austin’s outstanding entrepreneurial experience and proven track record in the platform delivery technology sector, we are confident that he will drive Woowa’s next chapter of innovation and profitable growth in Korea. His leadership is an exciting step forward as we continue to strengthen our position in this dynamic market.”

Before joining Woowa Brothers, Kim held various senior leadership roles at global on-demand platform businesses, leading the successful entry of food delivery platform Glovo and ride hailing app Uber into Turkey. Over the past five years, he was the founding CEO of Trendyol Go, a leading Turkish ecommerce platform. Austin Kim holds a BA in International Affairs and Economics from George Washington University in the US.   

Bum Seok Austin Kim, CEO of Woowa Brothers, said: “I am excited to lead Woowa Brothers at such a critical time. Our priority is to improve the customer experience over everything else. We will continue to enhance our ‘best in class’ delivery services and challenge ourselves in new growth areas, while playing a key part in developing the local commerce industry in Korea.”

Please find more details about Bum Seok Austin Kim’s appointment, Woowa Brothers’ growth and its multi lever approach as the leading online delivery platform In South Korea here.

About Delivery Hero

Delivery Hero is the world’s leading local delivery platform, operating its service in around 70 countries across Asia, Europe, Latin America, the Middle East and Africa. The Company started as a food delivery service in 2011 and today runs its own delivery platform on four continents. Additionally, Delivery Hero is pioneering quick commerce, the next generation of e-commerce, aiming to bring groceries and household goods to customers in under one hour and often in 20 to 30 minutes. Headquartered in Berlin, Germany, Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index. For more information, please visit www.deliveryhero.com.

About Woowa Brothers

Woowa Brothers is the operator of Baedal Minjok, Korea’s leading delivery app, guided by its service vision, “Delivering everyday happiness to your door.” Woowa Brothers started as a food delivery platform in 2010 and has grown to offer a diverse range of services. These include quick commerce through BMart, the next-generation on demand grocery service and commerce services, which connects customers with neighborhood stores such as supermarkets, convenience stores, and traditional markets. Woowa is also at the forefront of innovation with extensive research and development in robotics. Its delivery robot, “Dilly”, exemplifies the company’s commitment to advancing cutting edge solutions for the future of delivery. Woowa Brothers, part of Delivery Hero Group, is headquartered in Seoul, Korea. For more information, please visit www.woowahan.com

Media contact

Delivery Hero Corporate Communications
moc.orehyrevilednull@sserp

Disclaimer

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