- July 28, 2015

Delivery Hero launches premium brand Urban Taste in Germany

Food ordering platform delivers high-end restaurant quality food in key German cities

Today global leading food ordering network Delivery Hero, launches its premium brand Urban Taste, with restaurants serving Berlin, Hamburg, Munich, Cologne, Frankfurt, Stuttgart and Dusseldorf, with more cities to follow.

Urban Taste prides itself between the popular day-to-day takeaway service and haute cuisine, with customers being able to order top range food from some of their favourite restaurants straight to their door in key cities across Germany.

The logistics and the delivery elements of this new service are managed by Food Express, also part of Delivery Hero and the biggest delivery company with over 700 drivers in Germany, ensuring that restaurants can continue to focus on producing great food for their customers.

Urban Taste is launching with moderate expectations on business development to begin with but believes in significant opportunities following the launch and as the new brand concept grows nationwide.

David Rodriguez, CEO of Urban Taste, says: “We know that people will have to make themselves familiar with the concept of high-quality food that is delivered. This includes a reliable and friendly delivery man, beautiful packaging and high-class dishes, made by excellent restaurants. As consumers get used to this new concept, thousands of restaurants in Germany will have the chance to join our platform and begin to offer a premium delivery service with Urban Taste.”

With ordering habits evolving and the growing social trend of healthy and valuable diets, this new service in the delivery market proves the importance of digital and technological innovations in order to help provide utility to consumers and their daily needs.

Niklas Östberg, CEO of Delivery Hero, comments: “With the launch of Urban Taste we’re taking a step towards a new era. Enabling high-class restaurants to deliver their food to homes is part of our vision to change the entire industry.”

About Delivery Hero
Delivery Hero is a global network of online ordering platforms for food with more than 200,000 partner restaurants worldwide. Delivery Hero has 2,000 employees in 34 countries, including 560 in its Berlin headquarters. Investors in the company include among others Insight Venture Partners, Kite Ventures, Vostok Nafta, Team Europe, ru-Net, Tengelmann Ventures, Point Nine Capital, Rocket Internet, and General Atlantic.

Press Contact
Bodo v. Braunmühl
Head of Corporate Communications
Delivery Hero Holding GmbH
Mohrenstraße 60, 10117 Berlin
Email: moc.orehyrevilednull@lheumnuarb.odob
Phone: 00049-(0)30 544 45 9090

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