Delivery Hero’s new AdTech solutions offer up to 1000% return for quick commerce partners
Berlin, 11 October 2022 – Delivery Hero, the world’s leading local delivery platform, today announces that it is offering self-service quick commerce advertising solutions for the first time. As customers increasingly do their grocery shopping online, fast-moving consumer goods (“FMCG”) companies have been turning to platforms like Delivery Hero to provide cutting edge advertising solutions. Working with CitrusAd, a global advertising technology (“AdTech”) platform, the company will empower its FMCG partners to participate in “Real Time Bidding” to promote their products across its on-demand delivery apps. The rollout of these new features bolsters Delivery Hero’s ambition to provide the best-in-class AdTech solutions in the delivery industry. In doing so, the company intends to become the advertising partner of choice for global FMCG companies looking to enter the quick commerce space.
Milena Lazarevska, Global VP Quick Commerce at Delivery Hero, said: “Delivery Hero is committed to offering the gold standard of advertising solutions for our quick commerce partners. Brands will now have the opportunity to build a loyal fan base from scratch on our platform, starting with brand awareness and continuing all the way up to the final sale.”
The new advertising solutions enable partners to select different buying models, including “Cost-per-click”, via a self-service platform, and watch their results in real time. Early internal data from campaigns in APAC & MENA* shows that these advertising solutions can offer a minimum of 300% return on investment for partners, increasing to over 1000% for select campaigns in some markets, such as Singapore, Kuwait and Saudi Arabia. Delivery Hero’s quick commerce advertising solutions are currently available in 9 countries**. Over the coming year, Delivery Hero aims to extend this to cover more than 40 of the countries in which it offers quick commerce.
*Advertising campaigns for consumer packaged goods (“CPG”)
**Singapore, Thailand, Malaysia, the Philippines, Saudi Arabia, Kuwait, United Arab Emirates, Oman, Iraq
ABOUT DELIVERY HERO
Delivery Hero is the world’s leading local delivery platform, operating its service in over 70 countries across Asia, Europe, Latin America, the Middle East and North Africa. The Company started as a food delivery service in 2011 and today runs its own delivery platform on four continents. Additionally, Delivery Hero is pioneering quick commerce, the next generation of e-commerce, aiming to bring groceries and household goods to customers in under one hour and often in 20 to 30 minutes. Headquartered in Berlin, Germany, Delivery Hero is listed on the Frankfurt Stock Exchange since 2017 and now part of the MDAX stock market index. For more information, please visit www.deliveryhero.com
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