Tech & Innovation - May 23, 2023

Delivery Hero’s talabat unveils the first ChatGPT-powered AI grocery shopping assistant in MENA

Berlin, 23 May 2023 –  Delivery Hero, the world’s leading local delivery company, alongside talabat, MENA’s leading platform for everyday deliveries, are proud to announce the launch of talabat AI. The feature was born out of a recent hackathon held at talabat HQ in the UAE, home to 450+ product and tech engineers. It is part of the company’s efforts to continuously innovate across its operations, and expand and improve its offerings. 

Using generative AI, the shopping assistant enables customers ordering through talabat Mart, the company’s grocery delivery service, to search for recipes and identify the corresponding available ingredients at the same time. Once the customer inputs their request through the chat, talabat AI will provide cooking instructions for the recipe, and identify necessary ingredients from their nearest talabat Mart. Users can also ask for cooking tips, nutritional information, and suitable complimentary dishes to go with their meal.

Yi-Wei Ang, CPO at talabat, said: “We are thrilled to be the first in everyday delivery in the MENA region to integrate this capability into our app, as part of our vision to simplify everyday life through innovative solutions. ‘talabat AI’ was built by leveraging ChatGPT by OpenAI with the aim of exploring new, tech-enabled ways to enhance customer experience. talabat is a technology company, and we go the extra mile to consistently elevate our offerings, with a firm commitment to lead innovation in the everyday delivery industry, and transform how users engage with apps.”

Benjamin Mann, SVP of Engineering at Delivery Hero, said: “Innovation is at the heart of Delivery Hero’s global tech and product strategy. We test ambitious ideas at speed and always try to make bold moves that push the industry forward. The release of talabat AI is a perfect example of this philosophy in action. Congrats to the talabat team for bringing such an exciting new feature to life. I can’t wait to explore ways we can take this innovation global.”

UAE based talabat pro subscribers are the first to enjoy the Beta version of talabat AI, with rollout in Kuwait and other markets to follow throughout the year.

Delivery Hero is the world’s leading local delivery platform, operating its service in over 70 countries across Asia, Europe, Latin America, the Middle East and Africa. The Company started as a food delivery service in 2011 and today runs its own delivery platform on four continents. Additionally, Delivery Hero is pioneering quick commerce, the next generation of e-commerce, aiming to bring groceries and household goods to customers in under one hour and often in 20 to 30 minutes. Headquartered in Berlin, Germany, Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index. For more information, please visit


Len McCarthy

Specialist, Corporate Communications

+49 151 72619918


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