Delivery Hero reveals the stats behind your Sunday night snack
Berlin, 24 February 2022 – Delivery Hero SE (“Delivery Hero”), the world’s leading local delivery platform, has been crunching the numbers and unveils some facts and figures from a full year of food delivery and quick commerce. Pulling together data from the company’s local brands all over the world, including foodpanda, PedidosYa and talabat, the figures offer a peek behind the scenes of our customers’ eating habits of 2021.
Sweet and salty treats take the cake
Quick commerce – the rapid delivery of groceries and other products – was a hot topic in the delivery space for much of 2021. Delivery Hero can reveal that snacks, perhaps unsurprisingly, were the main product category in everyone’s carts. “Chips” took the top spot, followed by “biscuits” and “chocolate”. In fact, snacks were so popular that they made up every item on the most expensive delivery of the year: in Hong Kong, a single order contained 600 mooncakes, coming to a grand total of EUR 8,890. The second most expensive order came from Kuwait, and included 162 jars of chocolate spread and 240 bottles of disinfectant.
Although Saturday was generally the most popular delivery day, customers in MENA favored a Friday, while European shoppers placed the most orders on a Sunday. There was also regional variation in terms of delivery times, with Europeans and Latin Americans preferring the evening between 6 and 9PM while customers in MENA and Asia tend to spread their orders throughout the full day.
American food goes global
Moving over to restaurants, Delivery Hero found the most popular order in each market and discovered that 19% of regions favored chicken over all else (whether in nuggets, fried or in soup form). Burgers were the second most common favorite at 15%.
When looking into the most favored restaurant type, burgers dominated, with 24% of markets choosing burger joints over any other cuisine. This was followed by pizza places, which were the restaurant of choice in 14% of markets.
As with quick commerce, there was significant regional variation: Latin America was split evenly between burger and chicken restaurants, each securing 40%. Asian countries generally preferred local food, such as Malaysia favoring Malaysian restaurants above all else. In Europe, pizza restaurants won the hearts of 40% of countries, while coffee shops were the most popular restaurant type in 20% of the region. MENA leaned towards American cuisine, with 38% of countries pushing burger restaurants to number one.
A global footprint with a local heart
Delivery Hero’s global brand has always been strengthened by an emphasis on local knowledge and expertise, and these findings highlight the unique tastes and habits of customers from different parts of the world. Bringing it all together into one global footprint, Delivery Hero riders traveled the circumference of the earth 10,292 times over the course of 2021, delivering customers around the world their favorite food and products in record time.
ABOUT DELIVERY HERO
Delivery Hero is the world’s leading local delivery platform, operating its service in around 50 countries across Asia, Europe, Latin America, the Middle East and North Africa. The company started as a food delivery service in 2011 and today runs its own delivery platform on four continents. Additionally, Delivery Hero is pioneering quick commerce, the next generation of e-commerce, aiming to bring groceries and household goods to customers in under one hour and often in 10 to 15 minutes. Headquartered in Berlin, Germany, Delivery Hero is listed on the Frankfurt stock exchange since 2017, and became part of the leading index DAX (Deutscher Aktienindex) in 2020. For more information, please visit www.deliveryhero.com
Specialist, Corporate Communications
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This release may contain forward-looking statements, estimates, opinions and projections with respect to anticipated future performance or activities of Delivery Hero SE (“forward-looking statements”). These forward-looking statements can be identified by the use of forward-looking terminology, including the terms “believes,” “estimates,” “anticipates,” “expects,” “intends,” “may,” “will” or “should” or, in each case, their negative, or other variations or comparable terminology. These forward-looking statements include all matters that are not historical facts. Forward-looking statements are based on the current views, expectations, assumptions and objectives of the management of Delivery Hero SE. We accept no liability whatsoever in respect of the achievement of such forward-looking statements.