Delivery Hero’s Korean subsidiary Woowa delivers a record of 100 million orders within a single month
- Baedal Minjok (Delivery Hero’s app in South Korea, operated by Woowa) processed 100 million orders in August 2021
- Delivery Hero strongly believes in the potential of the Korean market and sees further business growth ahead
- One of the key investment areas for Delivery Hero and Woowa in Korea has been own delivery, with the goal to grow the own delivery order volume to 15 million in December 2021
Berlin, 31 August 2021 – Delivery Hero SE (“Delivery Hero”), the world’s leading local delivery platform, today announced a new peak of orders from its Korean subsidiary Woowa. As the operator of the largest online food delivery platform in South Korea (“Baedal Minjok” or “Baemin”), Woowa delivered 100 million orders in August 2021. Delivery Hero is particularly proud of reaching this record as it is yet another proofpoint of the high potential of the Korean delivery market and underlines Woowa’s strong operational performance.
We have always seen tremendous potential both in Woowa and the Korean market at large, and the growth of order numbers proves us right. We have had a fantastic start to the partnership with tremendous success in launching own delivery and a new multi-vertical user interface which improves customer experience. This has not only generated value for our customers but also riders, restaurants, local businesses and the full delivery ecosystem. Seeing Korea reaching these order levels further highlights how much growth potential we have in many of our international markets.Niklas Östberg, CEO and Co-Founder of Delivery Hero
Benefitting from both a large pool of tech talents and an innovative mindset, Korea is at the forefront of pushing the boundaries of the delivery industry. Together, Delivery Hero and Woowa have been heavily investing in ramping up own delivery (“OD”) in South Korea, and the share of OD orders already doubled to 8% in June compared to February with Seoul now reaching as high as 29%. The company will continue to expand this service to new cities and aims at reaching an OD order volume of 15 million in December.
ABOUT DELIVERY HERO
Delivery Hero is the world’s leading local delivery platform, operating its service in around 50 countries across Asia, Europe, Latin America, the Middle East and North Africa. The company started as a food delivery service in 2011 and today runs its own delivery platform on four continents. Additionally, Delivery Hero is pioneering quick commerce, the next generation of e-commerce, aiming to bring groceries and household goods to customers in under one hour and often in 10 to 15 minutes. Headquartered in Berlin, Germany, Delivery Hero is listed on the Frankfurt stock exchange since 2017, and became part of the leading index DAX (Deutscher Aktienindex) in 2020. For more information, please visit www.deliveryhero.com
Woowa operates South Korea’s largest online food delivery platform under its brand “Baedal Minjok.” Woowa ceaselessly works to innovate the food-tech industry through, amongst others, crowd-sourcing rider systems, robotics technology, and virtual kitchens. Woowa has also launched an instant grocery delivery service called “B-Mart”, which provides grocery delivery services under 30 minutes. Woowa has operations in South Korea, Vietnam and Japan. The company has more than 1,100 employees in its headquarters, and approximately 1,700 employees including affiliates.
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